Meridian Museum Trust · 2025–26
One identity across nine buildings
A single visual system for a trust whose nine sites had drifted into nine unrelated brands over two decades.
- Brand identity
- Design system
- Signage
Photo by Sherine on Pexels.
- 9
- Sites unified
- 1
- Type system
- −60%
- Print production cost
Nine buildings, nine logos, nine typefaces and no way to tell that any of them belonged to the same organisation. Visitors could not, and neither could funders.
The answer was not one logo. It was one grid, one type system, and a colour per site — enough shared structure to read as a family, enough difference that each building keeps its own character.
